DINNER PARTY

Welcome to the dinner party - a fully branded, immersive, innovation research event for Hamilton Beach, asking what the next big thing is in cookware, kitchen appliances, and spicing up cooking routines. Vivid colors, playful patterns, and hand-drawn elements create a comfortable, friendly aesthetic that invokes the feeling of a casual get-together or family dinner night. It doesn’t take itself too seriously—it’s all about the journey and the good times (and food) shared along the way. Pop on an apron, pull up a chair, and take a bite out of this bold visual identity that had this client asking for seconds.